Our Story
Bleucoin's story began in 2011 when Sumit and Vinita moved into a rented house and faced a common challenge: outdated and unattractive kitchen tiles. With Vinita's design background and a desire to elevate their living space, they envisioned a simple yet transformative solution—peel-and-stick tile stickers. By creating their own designs and using high-quality vinyl, they brought this concept to life, offering a quick and stylish fix that required no professional installation or permanent changes.
This innovative idea not only solved their problem but also sparked a larger movement in home decor. Sumit and Vinita realized they weren't the only ones seeking affordable, renter-friendly, and easy-to-use solutions for personalizing spaces. With that realization, Bleucoin was born, becoming a pioneer in the peel-and-stick tile industry.
Driven by a passion for design and a commitment to making stylish home decor accessible to everyone, Bleucoin continues to lead the way, empowering people to transform their spaces effortlessly and express their unique style without limitations.
Meet the founders
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MEET VINITA
The soul behind Bleucoin. a fashion designer, avid traveler, mother of two. With a background in Fashion Design from NIFT New Delhi and additional expertise in Luxury Brand Management from the London College of Fashion, UK, she has always been passionate about interior design. After a successful 15-year career in the fashion industry, specializing in designing handbags, she decided to embrace her entrepreneurial spirit and turn her passion into a business.
Drawing inspiration from her travels, she finds joy in exploring new countries and curating collections. Every artwork by Bleucoin is infused with a unique narrative, reflecting her adventurous spirit and creative vision.
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MEET SUMIT
The mind behind Bleucoin: a driving force, strategist, voice on the phone, and the heart of customer support. As the operational manager, logistics coordinator, and finance lead, Sumit’s multifaceted role is crucial in steering Bleucoin’s success. Beyond work, he’s an avid marathon runner, a devoted foodie, and his 5-year-old daughter’s best friend.
Sumit is a dedicated mechanical engineer from NIT Surat with a Master’s in Business Administration from the AIM Manila.
With a solid background in management consulting and experience at a Big 4 firm, Sumit brings expertise in supply chain management, operations, and cost optimization. His talent for enhancing process efficiency and reducing costs is a cornerstone of Bleucoin’s growth.
Design Philosophy
At Bleucoin, our design philosophy centers on the belief that every space deserves to be beautiful, personal, and functional. We are driven by three core principles: simplicity, versatility, and accessibility.
- Simplicity: Our products are designed to transform spaces effortlessly. We believe in clean, straightforward solutions that empower our customers to refresh their homes with ease and confidence.
- Versatility: We create designs that are adaptable to any style or environment. Whether it’s a modern kitchen, a cozy bathroom, or a lively living room, our peel-and-stick solutions blend seamlessly, offering endless possibilities for customization.
- Accessibility: At Bleucoin, we aim to make high-quality, stylish decor accessible to everyone. Our products are affordable, easy to install, and require no professional help, allowing anyone to achieve a designer look without the hassle.
Guided by these principles, Bleucoin is committed to bringing creativity, convenience, and joy to every home, one peel-and-stick solution at a time.