Our Story
Bleucoin’s journey began in 2011 when Sumit and Vinita moved into a rented house with an outdated fruit-themed kitchen backsplash. As an interior design enthusiast, Vinita found the design clashed with her aesthetic. She searched for a DIY solution that would work in a rented space but couldn’t find anything suitable. This led to the creation of peel-and-stick tiles—a simple yet transformative solution. Vinita designed her own patterns and used high-quality vinyl, offering a quick, stylish fix that didn’t require professional installation or permanent changes. This innovative idea not only solved their problem but also sparked a movement in home decor.
Meet the founders
-
MEET VINITA
The soul behind Bleucoin. a fashion designer, avid traveler, mother of two. With a background in Fashion Design from NIFT New Delhi and additional expertise in Luxury Brand Management from the London College of Fashion, UK, she has always been passionate about interior design. After a successful 15-year career in the fashion industry, specializing in designing handbags, she decided to embrace her entrepreneurial spirit and turn her passion into a business.
Drawing inspiration from her travels, she finds joy in exploring new countries and curating collections. Every artwork by Bleucoin is infused with a unique narrative, reflecting her adventurous spirit and creative vision.
-
MEET SUMIT
The mind behind Bleucoin: a driving force, strategist, voice on the phone, and the heart of customer support. As the operational manager, logistics coordinator, and finance lead, Sumit’s multifaceted role is crucial in steering Bleucoin’s success. Beyond work, he’s an avid marathon runner, a devoted foodie, and his 5-year-old daughter’s best friend.
Sumit is a dedicated mechanical engineer from NIT Surat with a Master’s in Business Administration from the AIM Manila.
With a solid background in management consulting and experience at a Big 4 firm, Sumit brings expertise in supply chain management, operations, and cost optimization. His talent for enhancing process efficiency and reducing costs is a cornerstone of Bleucoin’s growth.
Design Philosophy
Our designs are crafted with love and meticulous attention to detail, staying true to the latest interior trends. We believe in the philosophy of 'buy less, spend less.' That’s why our products offer 10 years of durability and timeless designs. With this approach, our decals are made to last in your home for years. Renovating with traditional tiles can be costly, time-consuming, and resource-intensive. However, with our peel-and-stick tiles, updating your space is both affordable and environmentally friendly, saving you time, energy, and money.